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Methodology Innovation: The "Pop-Up CLT"
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Inherently contains significant cost, sample, sensory, speed, control and data advantages over current methods
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LIVE consumer testing is demographically targeted in the field by event, venue and/or markets across the nation
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Consumers are intercepted and engaged via self-administered computer interviews delivering real-time results
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Allows completion of up to several hundred quantitative consumer tests per day, WITH qualitative insights
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